11/10/2023 0 Comments Instagram number for helpA large number of users use it alongside other social media platforms such as Facebook (82.9%), YouTube (75.5%) and TikTok (52.2%). Almost every Instagram user uses it alongside other platformsĪccording to data from We Are Social, only 0.1% of Instagram users are unique to the platform. These Instagram user statistics can give you a better look: 1. Understanding how people perceive and use the platform will help you devise best practices for Instagram to connect with them. This is a slight increase from 2021 when the platform’s ad revenue amounted to $42.1 billion. According to Insider Intelligence, Instagram generated $43.2 billion in ad revenue in 2022.Although this puts it behind other platforms like Facebook and Twitter, it’s still one of the most popular social media sites. It’s now the fifth most visited website worldwide. And if you make use of the latest Instagram trends, you have the potential to exponentially grow your reach. This makes it the fourth most used social media platform. Instagram currently boasts 2 billion monthly active users.Instagram advertising and marketing statistics.
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